Living in Greece

Consumers pay nearly double for basics in Greece compared to other EU nations

December 19, 2007 at 20:25 ·

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I am glad that a Greek source is now available to back up your findings. I remember that you were attacked by doubting Thomases about your methodology and your findings and it must feel good to have a domestic source confirming your observations.

Prices are a two-fold mystery: (a) how/why are prices increasing and (b) how can people continue to afford the situation?

I recently looked at prices of digital point-and-shoot cameras in Greece. I know that a digital camera is not a basic food item but it’s quite a commodity gadget for many households.

The difference in prices was astounding. The Lumix FZ18 which hardly costs €200 in the US, is sold for over €450 in Athens. That’s over 125% difference and it cannot be justified by taxes and tariffs alone.

Imported Greek wine costs in Chicago just as much as it costs in Greece! I am talking about quality winery products such as Ktima Hadjimichali etc, which is heavily hit by alcohol tariffs and import taxes.

I just don’t get it. Perhaps I’ll head out tonight to the local Greek restaurant here where I could get a fresh tsipoura (bass), nicely grilled, for €12 and mull over the inflation issue drinking a bottle of Vivlia Chora Chardonnay (restaurant priced at €19.50) with my friend Yiorgos.

(Euro prices based on dollar valued at €0.69)

Leo – So glad to see you here again! 🙂 Indeed, I was criticized quite badly, but I know that tends to happen when the “source” isn’t Greek; the worst critics were people who didn’t live here, so one must consider their credibility to speak on the subject.

Your example of the camera is a good one. I purchased a Sony digital camera for the sale price of 429 euros in Greece, a camera that costs 207 euros regular price in the USA. But I was backed into a corner because I needed the camera immediately for a trip and things sent from the USA sometimes don’t make it here due to looting by the post office, customs, neighbors.

I won’t address why prices are high because M and M both did excellent jobs to explain that. However, I’ll tell you that average people such as my fiance and I aren’t doing so well with increased inflation. I wasn’t left an inheritance, my fiance doesn’t have a house coming to him (his father is living in it) and we take pride in paying our own way with slightly above average salaries. IF we didn’t have rent, I can see how much easier it would be, but then if we had children, I wouldn’t. So how do we afford it? We change brands (1.50 juice to a .76 generic), accept meat from his butcher uncle in the village and don’t buy anything we don’t really need (ice cream, junk food). We also use supplies we purchased in America for half the price and have things like soap/shampoo sent to us in bulk from the USA, which comes out a lot cheaper even when factoring in postage. i.e. Biodegradable handmade soap is 1.30 euros per 6 oz. bar (without postage, it was .95 euros per bar). There isn’t a comparable size bar of quality here, but the closest costs 2.59 euros (double) per bar and is smaller than 6 oz.

We really can’t cut back any further, as we both take public transportation, only have one car (2004 Toyota) and live modestly already. Neither of our salaries increased to keep pace with the real rate of inflation.

The Greek inflation figures are a fraud and have been faked since the runup to entering the Euro. That Greek university-based economists do not conduct independent research on this, and challenge the government lies, is an indication of how little you should believe of any official or academic data on Greece.

As usual, the situation is a bit more complex and maybe difficult to comprehend for rational minds like those found in Americans and north-western Europeans…

FMS is of course right about his assessment on the official data. No need to expand on that. λ:ηρ also asks 2 good questions ((a) how/why are prices increasing and (b) how can people continue to afford the situation?) but omits a more (imho) interesting one: WHY do people continue to accept these price hikes?

The answer to that question hinges on an understanding of the Greek psyche: (1) it is considered very rude to directly question or criticize anybody. This is a very unfortunate societal aspect that will prohibit Greece from progressing. In the 5 years that I have lived here (in Iraklio, Crete) I have never ever heard anyone do that, and I have had numerous discussions with highly educated people that flat out told me “we can not do that, it’s not permitted” (using these exact words). (2) misplaced pride: people won’t react or protest because they’re afraid other people will perceive them as not being able to afford these prices. Don’t make mistakes (even if you are a Greek abroad): this runs very deep in this society. “What would the neighbors think if I went on record over such futility as a rise of 15 cents for a loaf of bread?”. In the meantime this loaf of bread went from 65 cents to 75 cents to 85 cents to 90 cents in just 2 years in my neighborhood. And the same people are returning to the same shop to buy that loaf of bread. The same goes for milk, cheese, tomatoes, lettuce, coffee, you name it. And finally (3) lack of a sense of monetary value since the advent of the euro. Before the euro a Greek would not go out on the street without a half an inch thick bundle of banknotes loose in his trousers’ pockets. Those were drachmes of course. Before the euro no self-respecting Greek would pick up the coins in the change he got after a purchase. Now we have the euro. Coins still have little or no value and our Greek still walks out the door with his pocket filed with banknotes. Euro banknotes this time. The smallest of those is 5 euros, approximately US$7 and almost the equivalent of 2000 drachmes. He spends these notes as if they were 500 drachmes notes, just enough to pay for his frappé…

Now, a highly conjectural and opinionated (as if the previous wasn’t) attempt at answering the 2 questions of λ:ηρ: (a) greed, pure and simple. Apart from all other pleasant aspects of the Greeks, they appear to me to be the most egocentric, greedy and “unfullfillable” beings I’ve ever come across in any nation (and I’ve lived and worked in a few). I know, I know, they’re also the most hospitable, charitable, emotionally pure, warmhearted and friendly people. I call that “the Greek paradox”. You often will find BOTH, not only within society, but in one and the same person. When making money is concerned they are the former foremost. It suffices that 1 shop raises the price (maybe because they upscale their business or because they think they can get away with it, knowing their patronage) for all the surrounding shopkeepers without exception to do the same. The mechanism mentioned under (1) (2) and (3) then kicks in. That’s the how and why prices are increasing. (b) the plain fact submerges that Greek people have much more money than what their government manages them to admit to (i.e. taxes them for). They appear to have very very deep pockets. Don’t judge them by their appearance because they don’t give a damn about that, but their coffers are filled to the rim. And they all complain about hardship and lack of money too. Go figure.

I love this country though and I can only hope that I will continue to be able to afford it, because my yiayia is not around to occasionally (let alone regularly) and secretively sneak a bundle of banknotes into my hand…

Να είστε καλά.

FMS – I hoped you’d be back for this post. There are many who suspect the stats are fixed, but I suppose it’s difficult to uncover evidence to support that unless on the inside.

Menneke – Hello and welcome! I’m glad you posted today and wrote out everything in such detail. I have little to add because you expressed yourself so well and in full.

Greed: My fiance explained the concept of ‘greed’ as someone who doesn’t care about repeat business, just someone who thinks he’s clever enough to gauge a consumer for everything or force prices up at competitors, thus the consumer has no choice but to pay that price. Even the seasonal sales are fixed, with many retailers doubling the original price, then slashing it in half to pretend it’s a sale.

Pride vs. Stupidity: This is a very important element of why things won’t change. I read on someone else’s site that Greeks don’t complain about expensive prices because they “don’t want to give others the impression they can’t afford it and don’t want to look poor.” That’s why used bookstores, used CD stores, garage sales and reselling are so unpopular — people don’t want to admit or show they can’t afford a new one, even though the used one is perfectly good and half off. So instead, they pay 7 euros for a coffee or 100 euros for a mediocre unfulfilling meal and 400 euros for a camera. But isn’t this ironic? Because then he just gets more poor and is stupid on top of it because my experience is that people think whatever they want of you and gossips no matter how much you prove otherwise.

Hidden wealth: Not everyone has an olive grove or extra cash, I know that. I suppose those that are well-to-do, connected, accepting bribes and entrepreneurs can hide their money, but how does the average person do that without the cooperation of his employer? The majority of people I’ve known these last 10 years don’t have money sitting around (though are well dressed, well spoken, claim to be rich, have all the toys, etc.) and have come to me for loans in private. And I socialize in a full range of circles…well, except the corrupt ones.

I’d like to add to menneke’s comment about the Greek “foolish pride”.

In Greece, I’ve seen it’s not “UNCOMMON” for a Greek to buy something at a cheaper store, and then brag to ME or others that they bought it from NAME BRAND BOUTIQUE STORE and it cost this much.

By contrast, most Americans would think you a fool, and say, “Well, you paid too much, I got the same thing at WALMART for >>>>>.” An American might buy something at an expensive store and feel the need to say he got it from a cheaper store so he doesn’t seem FULL OF HIMSELF.

Greeks inflate their wealth and most Americans try to deflate their wealth.

Sure, there are exceptions but PRETENTIOUS is word that describes many Greeks to a “T”…..

Coca cola in Greece: 1.20 Euro = $2.00 Canadian.
$2.00 Canadian = 2 and sometimes 3 Coca colas in Canada.

– Most common full time position income in Greece: 650 euro per month aprx. 3.40 euro per hour (slave wage LOL) = $4.89 CNDN per hour (Canadian minimum wage back in the early 80s)
– $4.89 per hour in Canada = jail time for your employer! $8.50 /hour is now the minimum.

What I am trying to say is I have noticed that you make half the money here in Greece than you would make in North America but you have to pay double or more for the same products. I don’t know how much longer I’m going to last here. I’m starting to miss Canada, but unfortunately only for economic reasons. It would be a shame to leave such a beautiful place and the woman I love just to go back to Canada for financial reasons. I’m trying to give it a chance, but I’m not seeing a light at the end of the tunnel just yet.

The problem is that Greece is not a proper capitalist economy: it is somewhere between feudal and marxist, although I simplify with that explanation. In my view, there are several reasons for it:
(1) Greece never had an economy and throughout its entire modern history (1830+) survived on international handouts and subsidies.
(2) Greek culture thinks it stupid to work and smart to cheat people [this is from the Ottoman period, mostly]
(3) As a consequence of the first two reasons, Greeks never lived off earned income. So, you need unearned income from property rentals, hidden income from illegal jobs, and as much money as you can embezzle or steal.
(4) Europeans and North Americans cannot cope with this, which is why Greece is packed full of immigrants from countries with a similar mentality, who find Greece quite “normal”

@ FMS: that’s an interesting angle you offer there. I’ll have to ponder on it some more and research this further. Wouldn’t, in your opinion, (1) not be a result of (2) and (3)?

Kat, I keep telling my husband how much more expensive everything is here as I do all of the shopping. I will definitely have him read this post!!

He just returned from the States with a suitcase full of goodies for us (me particularly). For instance, Clinique eyeliner…18 euro at Hondos center/ $12.00 in the U.S. I had him bring my favorite cologne and some food items, he’s finally starting to see the difference.

The best example of how much more expensive it is to buy food here came this week. I went to look at buying a turkey for next week and nearly fell over! I know that turkey is a “seasonal” item here, but jeez! The turkey that I looked at was 7 kilos…and 52.50 euro!! Are you kidding me? Holy man! I think I may sneak over to my neighbors yard and snatch one of his after all!!

The S – I’ve seen the same thing, but also people bragging about actually going to the boutique and flouncing their bag around like a prestigious item. I mean, do they plan to wear the bag? It’s the same item whether you get it on sale or full price, boutique or discount store; I think people are full of it if they have to brag about anything. Real wealth speaks for itself.

Actually, as an American, I’m trying to hold onto whatever wealth I have so I can increase it through investments.

Y – We would be leaving Greece for more than economic reasons, but finances often play a big role in feeling less stress, more freedom, a sense of control over your own life. To me, it’s more about respect or lack of it. I’m disrespected at public sector offices and in public generally, I’m invisible as a woman, I’m disrespected by delays, I’m disrespected when I earn a meager salary for a productive day’s work, I’m disrespected at the grocery store when I’m price gauged for basics, then I go home and I’m disrespected by all of these tariffs and taxes in my electric, water and phone bills. Sure, it’s about money. But it’s also my time…how I spend my time is how I spend my life.

Have you considered going back to Canada with the woman you love?

FMS – You know better than I since you specialize in economy. But (1) Greece and Greeks are always saying they don’t need handouts or subsidies…and btw, they usually pay them back to the EU with penalties anyway for misappropriating them, (2) I can verify that many Greeks I meet would prefer to not work and just sit around all day complaining about how rich they are, but bored; (3) that means decent people won’t make it here; (4) true.

Menneke – Don’t you think they’re all tied in a vicious cycle, one feeding the other? (P.S. I tried leaving a comment on your site, but it doesn’t seem to be working properly).

Cheryl – My fiance is out of touch with prices unless I tell him, and then if I tell him, he says he doesn’t want to hear this depressing news. He is outraged though when he goes to the store alone, doesn’t economize (as I do, looking for the best deal) and comes home with a single bag of groceries for 60 euros. We survive on items from the USA, often sourcing eBay sellers willing to ship internationally and stockpiling things from our USA trips. Po po po! A good moral woman like you thinking of snatching a turkey from your neighbor’s yard as your kids suggested, what has Greece driven you to??? LOL! I roared with laughter and had tears running down my face after your comment. P.S. I’m glad you got your reasonably priced mascara. I’ve even seen regular old Maybelline going for 14 euros at CarreFour (a supposedly inexpensive store).

@ FMS: So what are you saying? The only way to fit in, live comfortably and make an income here is: 1) wait for handouts, 2) cheat other people 3) have an illegal job or steal money. 4) as for number four yes immigration is a huge issue here and I think #4 contributes to many of the problems faced in Greece today.

So basically I have to do what these goons are doing here to live my life? Because if that’s the case…brother, I’m going to be packing my bags soon. There must be a better way.

Here is how I look at it:
When an animal is starving or in danger, it kills for food and does whatever it needs in order to survive. These people are in the same position, they have a corrupt government controlling their lives, corruption is everywhere in Greece, if you look up corruption in the dictionary you will see a picture of the Greek flag. 10% of people run everything in Greece — every day, they get richer as the poor get poorer. “Fakelakia” run everything here. And if you don’t have money for fakelakia, you’re screwed.

If these people were given a better government that cared about its people and the future of the country instead of whose pockets are getting fatter, there might be a change. But unfortunately their mentality is holding them down. Everyone here lives not for today but for the minute! No one cares about tomorrow. So you can imagine why things are the way they are here.

I came back to my country to see if I can live a good life. But it looks like Greece might have to remain a yearly summer vacation for me. Things were so much better when I used to come here with North American money, and I was blind to what’s going on here. The only time I would see what’s going on is when I was in a nightclub, and the American and Canadian people were getting golden service and their tables filled with bottles, while the Greek people had one drink each and couldn’t get a waiter if their lives depended on it.

I hope things change here and soon because the rest of the world isn’t waiting for anyone — it’s either keep up or be left behind. Again referring to animals, only the strong survive, the weak are preyed on and become another animal’s meal.

Referring back to this website, I am very grateful for it having so much useful information, and I like the people here. It seems like I can relate to many people here because I too am a North American (but Greek) trying to live in Greece and it’s nice to have a community where I can read about others’ experiences and share mine. It’s easier to talk about things here, most people have a western mentality and/or open minds. I can’t talk to Greeks about things like this. Once again, great job on the website, thank you Kat.

Merry Christmas, Happy New Year and best wishes to everyone here!

GOSH! What a lot of posts, and half of them asking me to clarify some things! Hmm, let’s try some random replies:-)
(1) Greece’s economic problems lie in history [what economists call structural problems] and were potentially soluble only in the last 50 years, and even then with the transitions measured in decades. The reforms didn;t happen, for political reasons. By handouts, I meant going to the state and not to individuals: most individuals in Greece have had a rough time, apart from the small number of crooked families who run the show.
(2) In theory, EU subsidies could have helped: in reality, they have assisted in the growth of corruption. Some good things have been done — the Metro, major roads, the OTE lines now connect with each other and there is no longer a waiting list of 10 years to get a phone…
(3) No Greek government in living memory or even in modern history has shown the slightest interest in dealing with the problem of quality of employment. They still have no interest, whilst faking the inflation figures and cutting real wages for the last 10 years. At least Andreas Papandreou protected the poor from wage cuts, even if most of his other economic decisions were not so good.
(4) Immigrants are not part of the problem: they are a symptom of the problem. If they left, Greece would probably just fall apart completely.
(5) This is for Yianni. In my opinion, without property and family here, the only way to have a good quality of life is either to be part of the corruption [or marrying it], or to earn money from abroad. I had to learn this the hard way, thinking originally that highly skilled or educated people who work hard must be able to get good jobs. It is just not true, because of the extreme corrruption here: Greeks prefer incompetent family employees to skilled workers. Even if they do employ skilled people, or hard workers, these earn less than family or friends. There is only one conclusion possible, at the personal level.

Yianni – I started this site, not to discourage people from moving to Greece, but to inform them so they come here with eyes wide open. If they scare easily, they won’t make it here.

Immigrants, as FMS rightly says, are not the problem. Immigrants actually take jobs that many Greeks will not, contribute to the IKA fund without ever claiming anything themselves, and raise the birthrate. Btw, I’m an immigrant as are many of my readers, so be careful what you say.

His (5) is easily confirmed with information I posted on this site. I don’t lie to my readers! You’ve read case studies under “Examples of jobs and salaries in Athens” where you posted your first comment, “Value of a university degree in Greece” and the stats I’ve presented, and now you know it first hand. I will continue to earn income from abroad until I leave.

FMS – You didn’t get any requests for clarification from me! 😉 I concur completely with everything you’ve said, as does this site. I defer to you because you have expertise in economy. Thank you for contributing to the discourse.

Boy, am I glad that I stumbled upon this website courtesy of Google Blogs Alert.

@ FMS: I wholeheartedly agree with the 5 points you raise. As to number (5), apparently I went through the same experience as yourself: as an IT professional with 30 years experience of which 10 as an independent and 8 in management positions, I found that my skills and education where only appreciated here when practically given away for a beggar’s salary.

I’m still looking at this cause and affect chain of your first post though. As an IT guy I have this habit of chasing down problems through the cause and effect chain until I get to the root. So my question to the economist is: what are the underlying reasons that Greece never had an economy? Is it caused by the characteristics of the Greek people that we discussed here? I would be really interested in your opinion or any pointers to literature or websites that try to explain this.

@ Yanni: “If these people were given a better government that cared about its people and the future of the country…”. Unfortunately, people are not “given” a government, they make the government. The Greek government is just a reflection of the Greek people, I’m afraid.

@Kat: sorry about the problems you had commenting on my site: I had my spam rules a bit too tight. It’s corrected now.

I’ve read FMS’s posts on another blog and find him very informative and refreshing. I’m curious to ask FMS if he ever encounters official discrimination from the Greek authorities because of his views, or are the Greek authorities really in the know about these views and just quietly keep them from the Greek sheep?

Thanks for the welcome, Kat, menneke and Scorpion. By the way, the heading [taken from Katherimerini] is malakia. The amount by which Greeks are paying more is nearly 100% [i.e. double the rest of EU].

On Scorpion’s specific question: No. With most serious scientific reports on Greece, the most critical and reliable are from people who work within or even for the state framework. Exactly how much people know of my views, outside of my published research, is difficult to say. However, I have only ever had positive and even highly respectful responses from the many state agencies I am in regualr contact with. As almost all of my work is with government agencies and international organisations, it is imperative for all of us that professional relations are maintained. I suppose there is a good case for the sheep analogy…

Just noticed that I didn’t respond to a question from menneke about cause and effect and the greek economy. Well, first of all, when we describe structural problems there is no cause and effect chain. These are structures which pre-existed and are VERY tough to change. In the case of Greece, it was always lack of capital [still partly true, but no longer the main issue].

There was an excellent series published in the Athens News, and I think it is also a book, on the history of the Greek economy, by Mark Dragoumis. He takes a political economy approach similar to mine, but he is more of an expert on this topic.

Menneke – Thank you and btw, I found you back in April, but it sounds like you had other things going on. I’ll go over and say ‘hi.’

FMS – I’m glad you confirmed that. When I initially read the headline, then saw the prices they claimed were 194 percent, I said to myself, “hmmm, wouldn’t that be 94 percent more or almost double?” My article has been corrected, and I’ve offered your site as a link.

@ Yanni: “If these people were given a better government that cared about its people and the future of the country…”. Unfortunately, people are not “given” a government, they make the government. The Greek government is just a reflection of the Greek people, I’m afraid.

True, I agree they make the government, but how are they going to be able to make a government when they are constantly lied to by the people they vote for? And I don’t believe the people are a reflection of the Greek government. Greek people are not bad people at all, but when they are let down by their leaders and are constantly lied to and fooled, they can only take so much. They do whatever they do, not because it’s their nature, but because they are forced to do whatever it is they need to live their lives or support their family.

If you know families that live in Canada or USA, you will notice that they don’t need to find ways to cheat others to make extra income because they live in a country that regulates everything and has a system implemented to keep order and provide for its people. No one is born a thief or a criminal, they become one because somewhere along the line, something went wrong or failed, and it wasn’t always something that was in their hands or within their control that caused them to take that road. No one does anything for no reason……… Life is like a card game, sometimes you get dealt a good hand, sometimes a bad hand, but while you are not in control of what is given to you, you are in control of the cards you have and how you play them. And no matter how good you are, when you have a bad hand, you have a bad hand.

In Greece unfortunately, the dealer (government) is also the cheater and deals out the good cards to its own players and screws the rest.

I’m sorry for the rant………I never liked politics even when I lived in Canada, but they totally over do it here, they make the Canadian Government look like saints. I never liked politics only because of the amount of lying and corruption that goes on.

Hopefully one day Greece will have a prime minister like Vladimir Putin. Change is possible when given a good leader………even for Greece. I believe in this country. People just have to stand up and say “enough!” Instead of accepting money to keep their mouths shut or vote for a certain party. I know people need money, but accepting dirty money will only make matters worse for them in the future. Greeks need to show that they can’t be bought and are willing to change.

Okay enough about politics, it’s making me sick. Who’s up for some parting this weekend? I will be in Xios! (home sweet home). Take care everyone.

Yianni, “Enjoy your Putin! He’s only killed 13 journalists since 2000.”

Thanks for the weblink, Kat. Unhappily, it cannot be reciprocated nor can anything else be updated on our site. Our webmaster left in a fit of depression and we don’t even know who the provider is!

Re Putin: maybe Greece needs a Putin, maybe it just needs citizens who react against corruption and criminal negligence. It certainly needs something which is currently missing…

Wow!

I guess I arrived late to the discussion. Now I’m in Spain and I can compare more in “real time” how expensive are things and how the people behave with “prices”.

First: here in Spain we´re not used to say “it was expensive” or “it costed x euros”, but my gf was adding those “explanations” to some sentences. For us (spanish), it’s like you want to show off. For them (Greeks), it’s like “hey! I’m not poor I have this and it’s the best”, like the others value you by the money you spend.

Also I see how (Greek) people buy the most expensive things to be shown to “others”, but for the house (like food) they buy the cheapest. Here is really easy to see people that perhaps in clothes use normal/cheap (we even meet to find really cheap clothes), but at home they don’t mind to buy good or the best products for themselves.

And about politics, I can say that Greeks just let things pass. They go for coffee to speak about their clothes and how expensive are the things they wear. But not so many raise their voices, and those who do are considered the “guys who always complain,” like complaining is something bad.

I like complaining 🙂 For me it’s the way to improve or at least know the things I don’t like.

And about the immigrants, we make the country more complete. I guess this is not a “fight” between Greeks and others to find a job. In a country that needs knowledge because their own people have abandoned it, I guess they should say thank you instead trying to trick you. But let’s give it time to see what will happen.

BTW: nice smiley in the bottom left of the page.

Felices fiestas y feliz nochebuena.

This difference between cultures where people take pride in securing a bargain [USA, UK, Germany etc] and countries where people take pride in spending too much money on something of low quality [Greece, ummmm Bulgaria?, somewhere else?] is a reflection actually of how poor the country really is. Greece is still so poor for the majority of its citizens that the minority who have extorted money one way or another feel proud of it. They like to waste money to show other Greeks how powerful and corrupt they are. Sad, really, that so much credibility is given to criminals in this country.

Graf, I don’t know why but I was reminded that I never said anything to you although I had some thoughts in my head.

I know people in many countries who get together and shop for quality things at cheap prices, in fact a lot of us (as The Scorpion said) brag about how little money we paid. If we pay too much, we are seen as stupid and frivolous.

When I was in Spain, I went to the supermarket and saw a lot of the same items we have here for at least 10% less. I also liked that people were friendly and helpful.

I personally like purchasing “the best” or nothing at all. But with prices of food going higher all the time, I find myself economizing more, in addition to finding the most environmentally friendly product. Sometimes it’s tough to do both.

There are a lot of people who complain, but it’s usually about other countries or immigrants or work, not politics. I see nothing wrong with venting a little; one of my friends says that Greeks do not need psychiatrists because they share everything with their friends. I’m not sure if that’s true, but that’s what I’m told. My friend Euripides says, “Life is like a sculpture; you must chip away what you don’t want to reveal the art and beauty at the heart and soul of what you do.”

P.S. The smiley is from WordPress; it’s how they monitor the hits on the site. He appears wherever he wants. 🙂